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Our Exclusive Interview with Circana’s Larissa Jensen

Tune in to find out which beauty categories are the fastest-growing, which sustainable packaging is a hit with consumers—and Jensen’s best fun fact!

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By: Jamie Matusow

Editor-in-Chief

In this exclusive interview, Larissa Jensen, Beauty Industry Advisor at Circana, talks with Beauty Packaging’s Jamie Matusow about the latest stats and trends in beauty retail, from the sustainable packaging solution that’s rapidly winning over consumers, to preferences for brick-and-mortar or online purchases, to which beauty categories are growing the fastest and why. Not to mention—her favorite fun fact!
 
Now, for the first time, Circana (which combines IRI and The NPD Group), enables the industry to have “the only comprehensive view” of both prestige and mass markets—and an overall look into consumer behavior.
 
In the first quarter (Q1) of 2023, U.S. prestige beauty industry sales reached $6.6 billion, a 16% increase versus Q1 2022. In comparison, the mass beauty market generated $7.0 billion and grew 10%. Data is based on sales revenue, January-March 2023 versus 2022.
 
Jensen also discloses why consumers are trading up in certain categories, where they’re looking to substitute lower-priced products, which category has not slowed down at all, if consumers are focusing more on sustainable purchases—and much more. 

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